This innovative new feature from OpenAI has the potential to disrupt the pay-per-click (PPC) advertising model and usher in a new era of pay-per-flow (PPF) advertising.

As more and more businesses adopt ChatGPT plugins, the playing field is set to level for small businesses who may not have the budget to compete with larger companies on Google Adwords.

Now, I don't believe Google Adwords will ever go away, it will evolve with the times. But with ChatGPT plugins first to the finish line, and the feature set it provides, such businesses being able offer and interact with the customers all in one flow, it's likely ChatGPT will quickly take market share.

However, with the potential for a large number of plugins to become available in the future, there is a risk of ChatGPT becoming saturated. To avoid this, ChatGPT may need to switch to a pay-per-click (PPC) or pay-per-flow (PPF) model, where the highest-paying plugins are presented first. This would help ensure that users are presented with the most relevant and useful options, while also providing a revenue stream for ChatGPT.

As ChatGPT plugins gain popularity, the dominance of Google Adwords' pay-per-click (PPC) model is going to become less and less relevant. Instead, the PPF model will be the new norm, with businesses paying for real, tangible results, rather than just clicks. This model offers a more transparent and measurable way of tracking results, and it provides users with a more seamless experience.

While there are still some kinks to be worked out, it's clear that ChatGPT plugins are the future of online advertising. As the technology becomes more sophisticated and more businesses get on board, the potential use cases for ChatGPT plugins are vast and varied. This is just the beginning of a new era in online advertising, and we're excited to see where it takes us.